How to Combine Data Science with Human Cognition Research
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About this event
ProductTank Madrid is hosting a special online event with Indi Young — one of the most influential voices in modern product thinking, research, and human-centered practice.
This is a chance for our community to hear directly from someone whose work has shaped how teams understand people, make better product decisions, and move beyond the assumptions most organizations accept about their audience.
For ProductTank Madrid, in our shared moment of AI scramble, this conversation could not be more relevant.
About the event
In this online edition, Indi Young will open the door to a deeper look at how people's cognition helps teams better support the people they serve.
This is not just another productTalk Madrid event.
This is a chance to learn from a pioneering thinker whose ideas and open-mindedness have supported teams making decisions about products, services, and policies.
And honestly, this is a great opportunity for the ProductTank Madrid community to engage directly with Indi in an intimate, accessible online format.
Indi will present the frameworks of mental model Skylines and Thinking Styles styles.
She will share her unique insights around how AI is enabling product teams to adapt the same product to different audiences based on their mental models and thinking styles.
Meet Indi Young
Indi Young is known internationally for her work in understanding people’s thinking as they address a particular goal, purpose, or intention. She is known for her generosity in helping teams create solutions grounded in deep qualitative research.
She is also the author of books that many product professionals will recognize, including Time to Listen, Practical Empathy, and Mental Models.
These books have become key references for teams that want to find and fill the gaps in their existing solutions, extend their market, and come up with much deeper innovation.
The books help change the direction of organizations and of industries as different as gaming, insurance, hard goods, and government policies.
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Event details
- Event: An Evening Online with Indi Young
- Hosted by: ProductTank Madrid
- Format: Online (will share link before the event)
- Date: Wednesday, 29th July 2026
- Time: 7:00 PM
Why you should attend
This session is for people who want to go beyond feature thinking and build a stronger process for improving outcomes for people and for organizations.
Expect thoughtful conversation, practical ideas, and the opportunity to learn from one of the field’s most respected voices.
Reserve your spot and join ProductTank Madrid for a memorable evening online with Indi Young.
You should join if you are:
- A founder or builder who wants better ways to uncover real human needs.
- A product leader interested in sharper thinking, better decisions, and more meaningful customer insight.
- A product manager who wants to improve discovery and user understanding.
- A product designer or researcher looking to deepen your approach to qualitative insight.
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