How to make AI create what you want, rather than what it wants
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How to make AI create what you want, rather than what it wants
AI is an autocomplete engine that tries to please everyone with generic copy, cookie-cutter designs, and mediocre slop.
Whether you write content or design products, the work that defines the Al's output begins before you write your first prompt. And by skipping that step, we waste more time than AI is supposed to save us, because we end up negotiating with its own interpretation of our ideas.
This talk flips the creator-AI relationship: instead of AI providing the answers directly, Amir will demo the Discovery Sprint, an AI workflow that interviews you and your market research (interview transcripts, surveys, meeting notes) at the beginning of each project using Amir's 4C framework (Context, Challenge, Cure, and Criteria). The AI digs past surface answers, pushes back on vague ones, and then creates a comprehensive brief that grounds and guides whatever you create next: website copy, blog post, or app prototype.
You will see before/after examples of what AI creates from typical prompts versus discovery briefs, and you'll leave with the framework and the exact setup that Amir uses to create the best app prototypes and marketing content on the first shot.
About the Speaker:
Amir Khella is an entrepreneur, product designer, and startup advisor based in Los Angeles. He is currently serving as Founder and CEO of ScanKeep, which provides lost-and-found services via anonymous-messaging QR codes, and Disical (stealth), which is focused on merging digital and physical realms through AI and interactive media.
He is perhaps best known for creating Keynotopia, a UI prototyping toolkit for Keynote, which he grew from a single blog post into a business with over 100,000 users. He holds a Master's degree in Computer Science and Human-Computer Interaction from the University of Maryland.
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