London. An Awkward Couple: AI and the Sacred Space of Imagination
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Computers used to be for calculation. Now, they are for creation. As AI enters the sacred space of human imagination, we need to reappraise our relationship with the machine.
Will MacNeil, an award-winning digital artist whose work spans top brands including Nike, Adidas, BBC, EA Sports, and the National Museum of Qatar, joins the Projector Global Community to discuss this evolving dynamic.
In this talk, Will explores:
- The Human Wrestle: How to "wrestle" with digital tools to create work that feels innately human-crafted.
- Data Storytelling: How to use samples of abstract data to create moving artworks that tell emotional stories.
- The New Frontier: How to harness and exploit AI to discover new creative languages – without being consumed by the machine itself.
This session wraps these practical insights in a larger discussion about how computers and digital media are influencing our lives and our development as a society.
Join us at Barclays Eagle Labs for a deep dive into how a top-tier Creative Director uses code not just to automate, but to elevate human expression.
Perfect for: Designers, data scientists, and innovators who want to keep their fingers on the pulse of what is possible in creative tech.
Speaker's Bio: Will MacNeil is an award-winning digital artist and Creative Director whose work sits at the intersection of data-driven design, real-time systems, and generative art.
Based in London, Will has honed his craft at some of the world’s leading studios, including The Mill, MPC, Jellyfish, and Foreign Office Design. He has led major creative campaigns for global powerhouses such as Nike, Adidas, BBC, EA Sports, and the National Museum of Qatar.
His portfolio highlights his ability to blend complex technology with emotional storytelling – from the EE Hope United generative shirt design to the Art Fund’s National Art Pass. Will regularly speaks internationally on creativity, AI, and the evolving role of the digital artist.
👉 Explore Will's craft here: www.willmacneil.com
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