The Future of AI after Google I/O: Hype vs. Reality for Marketers
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Talk:
The Future of AI after Google I/O:
What’s Coming, What’s Hype, and What Actually Matters for Marketers
This talk offers a practical look at the real impact of Google I/O 2026 on marketing work. It explains the shift toward agentic systems, where AI stops acting like a chatbot and starts executing complete, end‑to‑end tasks. It also explores how, over the next 12 months, companies will move from AI‑assisted workflows to agent‑led operations, integrated directly into Android, Workspace, and Google’s creative tools.
The session helps attendees distinguish what is real, what is research, and what is pure hype, using a simple framework to evaluate AI tools and promises. Finally, it outlines concrete steps marketers can take today: designing workflows instead of prompts, updating processes, and choosing tools with true multimodal and agentic capabilities.
Venue Partner:
LACS: https://www.lacs.pt
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