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The PESO Model® in the Age of AI
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The PESO Model® in the Age of AI

03 August Online

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About this event

Your audience isn't finding you the way they used to. They're asking AI for recommendations, answers, and conversations, and they're getting the answers they need without ever clicking through to your content. If your marketing strategy still assumes people will land on your website, you're optimizing for a world that's disappearing.

In this session, Gini Dietrich—creator of the PESO Model©—will show you how paid, earned, shared, and owned media work together to make your brand visible where decisions actually happen now: inside AI-generated answers.

You'll learn how to structure content so AI engines cite you, why earned and shared media matter more than ever for machine credibility, and how to make one piece of content work across all four media types.

Bring your questions. This will be a working conversation, not a lecture.

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Common Questions

Frequently asked questions

Quick answers about how DevFound's AI matching, resumes, and referrals work.

DevFound's AI Copilot ingests your profile, goals, and live job data to deliver curated matches in seconds. Every match includes a resume variant, suggested referrals, and interview prep so you can act immediately. The more feedback you provide, the sharper the Copilot becomes.

AI-led job searches shrink the hours spent sifting through boards and formatting resumes. DevFound pairs automation with your personal outreach, so you reserve energy for interviews and negotiation. Traditional networking still matters, but AI gives you a lift before you even send a message.

Modern AI roles expect comfort with production-grade code, data fluency, and practical ML tooling. The strongest candidates pair deep technical chops with storytelling—translating model impact to product, GTM, and exec partners. Continuous learning keeps you ahead as stacks evolve.

DevFound rewards active seekers. Keep your profile fresh, respond to match quality prompts, and enable alerts so you never miss a role. The AI prioritizes companies and teams that align with your feedback, accelerating both introductions and interview invites.

High-density tech hubs continue to host the deepest AI talent pools, yet distributed teams are catching up fast. Use DevFound filters to hone in on onsite, hybrid, or fully remote roles and watch openings expand across time zones.

DevFound aggregates thousands of remote AI openings and flags the nuances—core hours, async culture, and visa needs—up front. The Copilot also recommends how to position your distributed work experience so hiring managers know you can thrive on a remote team.

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