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[Webinar] AI Moderation in UX Research, Tested: Chatbot vs. Avatar
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[Webinar] AI Moderation in UX Research, Tested: Chatbot vs. Avatar

26 August Online

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About this event

📆 Date: August 26, 2026
🕔 Time: 12:00 p.m. EST / 6:00 p.m. CET / 9:00 a.m. PST
📍 Location: Online
💸 Free event

🎙 Speaker and topic:

Topic: AI Moderation in UX Research, Tested: Chatbot vs. Avatar
Speaker: Petra Rajkov, User Researcher @UXtweak

🧐 About the presentation:
Text-based chatbots are the default for AI moderation in UX Research, but they can often feel cold and impersonal, leading participants to give low-effort, surface-level answers.
This session shares and discusses results from a paper by UXtweak Research published in Journal of Behavior Research Methods in which we tested whether a photorealistic, voice-driven AI avatar can outperform a standard chatbot as a research moderator.
What we'll cover:

  • Whether avatars get richer, more engaged responses than chatbots
  • The "Uncanny Valley" effect and how it shaped participant trust
  • Where AI moderation fits alongside human researchers, and where it doesn't

🎙️About the speaker:
Petra Rajkov is a Senior UX Researcher and Product Thinker. She has contributed to a wide range of projects with the constant goal of keeping real human experiences at the center of the business.
Driven by curiosity and her experiences at Slido, Cisco, and now UXtweak, Petra brings a deep passion for UX and empowering others. She currently focuses on innovation and product strategy at UXtweak, while evangelizing research through the company’s special projects.

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