Masters of Home Service
Masters of Home Service

58% of Searches Get Zero Clicks: How to Fix Your Website

25 August 2026 13:22 Jobber

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About this episode

Your website might look great, but does it make it easy for people to hire you? Learn the simple website fixes that can turn more visitors into leads, plus how to make your home service business easy to find in the age of AI search.

In this episode of Masters of Home Service, host Adam Sylvester sits down with Phil Risher (Phlash Consulting) to share practical ways to improve website conversion rates, plus what your business needs to show up as customers turn to Google AI Mode, ChatGPT, and other AI tools.

Download our free website optimization playbook to put their tips into action: https://bit.ly/4gbWH6n

Show Notes:

[00:35] Do home service businesses still need a website?
[01:02] Changes to improve your website conversion rate
[02:25] How a website offer got 50 more leads in a month
[03:06] How AI search is changing home service websites
[05:11] How to prepare your website for AI search
[06:03] Turn real customer questions into searchable content
[06:19] Share of voice vs. mention rate in AI search
[06:47] How to create unique local content that AI can find
[07:50] Building a business knowledge base for AI search
[09:12] How to make website content easier to crawl and index
[10:20] Human customer service still matters as AI grows
[10:54] Turn your business knowledge into a digital asset
[11:42] What’s the best mobile website change to make first?
[11:58] What’s the biggest mistake with website forms?
[12:13] Where should you start if AI search feels overwhelming?

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