How To Set Better Conversion Goals In Google Ads With Jeff Coleman
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About this episode
We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like.
• goal-first thinking for Google Ads and paid social automation
• common conversion tracking mistakes that burn budget
• building multiple personas and matching each to the right channel
• avoiding spam traffic on Display and filtering low-quality leads
• why gradual budget changes beat turning campaigns on and off
• budget planning using CPC estimates and minimum lead volume
• lead scoring methods that feed better data back to ad platforms
• landing pages as single-purpose conversion tools with cleaner tracking
• funnel strategy beyond one-shot high-intent clicks
Guest Contact Information:
Website: factorfour.com
LinkedIn: linkedin.com/jeffcoleman
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