Jared Gibson: Turning Expertise into a Visible Personal Brand with AI and Video

About this episode

Your law degree is elite, but your online presence is invisible—and it’s costing you, clients. Legal buyers are searching for your exact expertise, but all they’re finding are quiet profiles. In this episode, Jared Gibson breaks down how to take the brilliant insights locked in your head and turn them into high-visibility content that commands attention from both humans and AI.
 

• What’s the secret to turning what’s already in your head into a high-visibility content machine?
• How do you build a custom “AI brain” that replicates your unique voice without sounding like a robot?
• Why did the post-pandemic buyer journey permanently shift the spotlight from corporate logos to personal brands?
• What’s the biggest mistake time-starved professionals make when trying to stay consistent on social media?
• How can you ruthlessly repurpose a single monthly interview into a multi-channel content strategy?
• Why is chasing polished perfection actually the fastest way to kill your authenticity online?
• What’s the truth about LinkedIn engagement, and why are your actual buyers rarely the ones leaving comments?
• How do you leverage the power of Claude and modern AI tools without polluting the internet with generic AI slop?
   

That’s all for today! Big thanks to Jared Gibson for sharing his insights on how executives and attorneys can get out of their comfort zones, scale their visibility, and show up everywhere their buyers are.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with a friend who needs to stop waiting for perfect and just start creating. Thanks for listening, and we’ll catch you next time!
 

About Jared Gibson: Jared Gibson is the co-founder of Outworks, a company that helps B2B CEOs, founders, and executives build personal brands and drive leads on LinkedIn. He began his career in traditional B2B sales roles before transitioning into entrepreneurship, eventually pivoting Outworks from an initial focus on email lead generation to a dedicated LinkedIn content and relationship-building agency. Jared is an advocate for "operator thinking," authentic networking, and leveraging video to capture a leader's genuine voice. He focuses on building scalable content operating systems that help time-starved executives maintain consistent digital visibility without sacrificing their unique personalities to generic AI tools. 

 

Connect with Jared Gibson:

Website: https://www.outworks.io/

 

 

Connect with Ron Bockstahler:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/ronbockstahler/

Company website: https://amatacorp.com/

“Don't Lose Your Balance” book: https://www.amazon.com/Dont-Lose-Your-Balance-Business/dp/1964046467

 

Connect with Rebecca Bockstahler:

LinkedIn: https://www.linkedin.com/in/rebecca-bockstahler-aa786b2a6/

Show notes by Team Podcastologist

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.