The Agentic CMO
The Human-First Growth Leader: How Robert D'Annibale Is Scaling Care With AI
25 June 2026 20:48 Birdeye
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About this episode
Rob D'Annibale has watched patients begin their search for addiction treatment in ChatGPT and Gemini instead of Google, and at Crossroads, one of the largest national providers of medication-assisted treatment, with 100+ locations across nine states. In this episode, he explains why trust, not volume, is becoming the deciding factor in how AI engines surface healthcare providers, how centralizing patient reviews gives his team a real-time competitive edge, and why responsible AI adoption means lifting the administrative burden off clinicians without ever removing the human touch.
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