The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women
The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?

01 September 2026 34:03 Rebecca Haydon, Mindset Coach & NLP Trainer

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About this episode

You know who you want to become.

You can probably picture how she runs her business, the money she makes, how she leads, how she sells, the decisions she makes and how she shows up.

But when someone tells you to “change your identity,” “step into your next-level identity” or “become the version of you who already has it”… what the hell are you actually supposed to change?

Because your identity isn't something you can physically see and it’s definitely bigger than choosing a few new habits, asking “what would my future self do?” and hoping your subconscious gets the memo.

In this episode of The Subconscious Expert, I break down what identity actually is, how your subconscious forms its understanding of “who I am”, and why your identity can influence everything from the way you sell and make decisions to how much success feels normal for you to hold.

If identity work has always felt slightly intangible, this episode will make it a hell of a lot more practical.

Topics covered on Identity Work:

  1. What your identity actually is beyond the “future self” language you see online.
  2. How experiences, meanings, beliefs and generalisations contribute to your subconscious understanding of who you are.
  3. The difference between something you do and something you've started believing you are.
  4. The NLP Neurological Levels and where identity sits within them.
  5. Why the same business problem can require completely different subconscious work depending on what's happening underneath it.
  6. How your current identity influences selling, visibility, decision-making, leadership, money and what feels possible for you.
  7. Why simply “acting as if” or copying the behaviour of your future self doesn't necessarily create an identity shift.
  8. What happens when the identity you want conflicts with existing beliefs, associations or different parts of you.
  9. How new experiences and repetition help something move from “that's not me” to “of course that's me.”
  10. Two questions to help you start uncovering your current identity and the gap between who you are now and who you're becoming.

Links

Connect with Rebecca Haydon:

  • Apply to work with me
  • Come say hi on Instagram | Facebook | YouTube

Resources mentioned in this episode:

  • DM IDENTITY on Instagram if you have a question about your identity or want Rebecca to take a look at what's happening underneath your current business patterns.

More about The Subconscious Expert:

Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business!

I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with.

I have said it before, and I will say it 100 times again: “Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious.” So let's dive into the subconscious breakthrough you so deeply deserve

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© 2026 The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women. All rights reserved.

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