AI Agents Depend on Clean Data | Cohesity CMO & Kaggle Founder

About this episode

📖 Episode insights: https://enterprisealignedai.com/episodes/marketing-ai-with-cohesity-and-sumble/✉️ Subscribe for free to receive new episodes: https://enterprisealignedai.com/subscribeCarol Carpenter, Chief Marketing Officer of Cohesity, and Anthony Goldbloom, CEO and co-founder of Sumble join Aparna Sinha in this deeply insightful conversation about the impact of AI in Marketing and go-to-market organzations. Carol's team built custom agents for translation and brand compliance, targeting a 60% benefit in translation cost. She talks about about where AI is not a game changer, and how much human work is required to make agents work. Anthony sold Kaggle to Google in 2017 and founded Sumble to build the most pristine go-to-market data layer for grounding agents. He explains why a language model on its own cannot tell you which team inside an account is ready to buy, how to create clean data, and how he keeps Sumble out of the LLM kill zone.

💡 KEY INSIGHTS

• 152 touch points: Enterprise B2B took 57 touches to close a decade ago. Carol now sees 152.

• Real ROI: Lead follow-up moved from 20% to 80% of MQLs, and translation cost on track to fall 60%.

• Agents still need people: The customer journey does not automate itself. Human creativity is required to design the sequences and the strategy.

• Grounding Agents in Hard-to-Find Data: Language models handle the thinking. A hard-grounded corpus supplies the facts about what companies are doing.

• Team-level intelligence: Sumble maps tech stacks and buying windows to individual teams inside an account, not just to the company.

• The unglamorous part: Building Sumble is 80% cleaning data and 20% complaining about cleaning data.

Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-agents-depend-on-clean-data-cohesity-cmo-kaggle-founder/id1890781384?i=1000784472053

YouTube Video: https://youtu.be/JVO3V2rORhg

⏱ CHAPTERS

00:00 152 Touch Points to Close One Enterprise Deal

01:04 Meet the Guests: Cohesity's CMO and Sumble's CEO

02:49 How Cohesity Uses AI

04:09 Founding Kaggle and Sumble

05:50 Where CMOs See Real ROI from AI

07:33 Busting the Hype of AI in Marketing

09:04 Agents Require Humans: Don't Underestimate the Work

11:23 Cutting Translation Cost 60% and Moving MQLs 20% to 80%

14:55 Sumble Provides Team-Level Tech Stacks and Buying Windows

17:43 Sumble's Moat: Pristine Data on 40,000 Companies

21:57 Data Privacy Is Paramount for Enterprises

24:06 Building Sumble Is 80% Cleaning Data

27:02 Build vs Buy: Should Cohesity Build Its Own Knowledge Graph

31:22 Cohesity's Brandi Agent and the Pre-Event ROI Calculator

36:51 Organization and Talent: Defining the GTM Engineer

38:37 Hiring for AI: "Tell Me About Your Latest Prompt"

40:30 Sumble: Staying Out of the LLM Kill Zone

42:13 Closing Thoughts

👤 GUESTS

Carol Carpenter, Chief Marketing Officer, Cohesity:

https://www.linkedin.com/in/carolwcarpenter/

Anthony Goldbloom, CEO and Co-founder, Sumble: https://www.linkedin.com/in/anthonygoldbloom/

🔗 CONNECT

Website: https://enterprisealignedai.com

LinkedIn: https://www.linkedin.com/in/apsinha/

X: https://x.com/aparnabsinha

#EnterpriseAI #AgenticAI #Cohesity #Sumble #MarketingAI